Term: Discover Credit Card
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Discover “it” & the Radical Reshaping of a Product Line

By Steven Shaw on 1/31/2013

Discover "it" and the Radical Reshaping Of Their Product Line

At publishing time, the Discover “it” and Discover “it” for Students cards are offered through Credit.com product pages and Credit.com may be compensated if our users apply for and ultimately sign up for these cards. However, this relationship does not result in any preferential editorial treatment.The automobile world was captivated recently when Chevrolet introduced its remodeled Corvette Stingray at the North American International Auto Show. Around the same time, the people at Discover made a few waves of their own when they introduced the Discover “it” card. And while most people will not find a new credit card to be nearly as exciting as a new sports car, Discover also did do something radical that Chevy did not do: they simultaneously ceased production of its other products.

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